Hi, I'm Dai. I make books.

I also design posters and advertisements, make digital games accessible to the visually impaired, manage crowdfunding projects, create brand identities and marketing plans, and very occassionally write things.

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Services

Layout / Design
Art Direction
Project Management
Crowdfunding
Brand Identity
PDF Remediation
Marketing / Social Media
+ consultation for all above
  
Selected Works

Date

2019
2019
2020
2020
2022
2022
2022
2022
2022
2022
2023
2023
2023
2023
2024
2024
2024
Project

The Demon Collective, Vol. 1
Magical Industrial Revolution
Libreté + Fleur Du Mall
Lorn Song of the Bachelor
ALIEN The Roleplaying Game
ARCventure Series
BX: A Cipher Universe
Gangs of Titan City
The Monster Overhaul
Old School Essentials
Eat the Reich
Moonlight on Roseville Beach
Social Media Management
Throne of Avarice
Cairn 2E Boxed Set
INEVITABLE
MOTHERSHIP 1E Deluxe Set

Client

GMDK
Skerples
GMDK
Exalted Funeral
Free League Publishing
Exalted Funeral
Dreamyard NYC
SoulMuppet Publishing
Skerples
Necrotic Gnome
Rowan, Rook, & Deckard
R. Rook Studio
Space Penguin Ink
SoulMuppet Publishing
Space Penguin Ink
SoulMuppet Publishing
Tuesday Knight Games

Work

Project Management
Crowdfunding
Project Management
Layout / Design
PDF Remediation
Layout / Design
Layout / Design
Layout / Design
Crowdfunding
PDF Remediation
PDF Remediation
Layout / Design
Marketing / Social Media
Layout / Design
Marketing / Social Media
Layout / Design
PDF Remediation

The Monster Overhaul
BX: A Cipher Universe

A5 softcover, 64pp
Published by The DreamYard Project
2022

Shortly before I moved to Nairobi I got an email from Rudy Bianco at Dreamyard NYC, an arts and social justice organization dedicated to working with Bronx youth, families, and schools to build pathways towards equality and opportunity. The job was design and layout for a superhero-themed TTRPG tackling themes of racial, economic, and gender justice, geared towards after school play sessions with at-risk youth. 

Given the stakes, I knew it was important that the book be as immediately captivating as possible. A maximalist comic book style with a heavy use of fonts taken from actual graffiti tags in NYC helped sell the authenticity of the material. The five adventures themselves were color-coded via running sidebars and call-out boxes corresponding to the colors of the five superhero masks in the story, a theme that’s reinforced by the same masks being tiled for the endpapers and NPC pages. 

The layout of the book is steeped in NYC culture, with bulleted lists recalling the iconicography of subway directories. The font used in the body copy is Mija, from Chilean designer Miguel Hernández. It’s a typeface I’ve grown increasingly fond of for body copy, as its roundness and occasional irregularity invoke a human friendliness without any of the suspicious sterility usually found in “friendly corporate” fonts. It’s a font that’s inspired by handmade signs, and that struggle for recognition, that bold and humanistic approach to living, is one that I think resonates with the mission of DreamYard. In a world of Coca-Cola billboards and Apple bus stop adverts, the humble “BARBER SHOP” sign is all the more intriguing. 

Writing by Charles Linton.
Illustrated by Joshua Clarke and Delia Davis.
Design by Dai Shugars.





©2024 Dai Shugars | DAI Design Works, LLC