I also design posters and advertisements, make digital games accessible to the visually impaired, manage crowdfunding projects, create brand identities and marketing plans, and very occassionally write things.
Layout / Design
Art Direction
Project Management
Crowdfunding
Brand Identity
PDF Remediation
Marketing / Social Media
+ consultation for all above
2019
2019
2020
2020
2022
2022
2022
2022
2022
2022
2023
2023
2023
2023
2024
2024
2024
The Demon Collective, Vol. 1
Magical Industrial Revolution
Libreté + Fleur Du Mall
Lorn Song of the Bachelor
ALIEN The Roleplaying Game
ARCventure Series
BX: A Cipher Universe
Gangs of Titan City
The Monster Overhaul
Old School Essentials
Eat the Reich
Moonlight on Roseville Beach
Social Media Management
Throne of Avarice
Cairn 2E Boxed Set
INEVITABLE
MOTHERSHIP 1E Deluxe Set
GMDK
Skerples
GMDK
Exalted Funeral
Free League Publishing
Exalted Funeral
Dreamyard NYC
SoulMuppet Publishing
Skerples
Necrotic Gnome
Rowan, Rook, & Deckard
R. Rook Studio
Space Penguin Ink
SoulMuppet Publishing
Space Penguin Ink
SoulMuppet Publishing
Tuesday Knight Games
Project Management
Crowdfunding
Project Management
Layout / Design
PDF Remediation
Layout / Design
Layout / Design
Layout / Design
Crowdfunding
PDF Remediation
PDF Remediation
Layout / Design
Marketing / Social Media
Layout / Design
Marketing / Social Media
Layout / Design
PDF Remediation
Game Box Set
Published by Space Penguin Ink
2024
Cairn is a indie tabletop RPG by Yochai Gal that was initially released for free in 2020, and that first edition of the game remains free to this day. In 2024, Yochai and Space Penguin Ink got together with plans to create a special commemorative boxed set for the new second edition, which includes new books, a GM screen, and a whole bunch of goodies. As head of and sole member of SPI’s marketing team, the honor fell to me to figure out how best to sell it.
The main struggle of any crowdfunding endeavor is this: how do you get people to pay money now for something they won’t get until later? You can lean on licensed IPs and reputable brand names, which works if you’ve got the cash. You can keep your promises small and your products modest, which is a great way if you’re just starting out and aren’t entirely sure yourself if you’ve got what it takes. Or you can take a big swing with a well-designed page and a lot of community engagement and hope for the best. That’s what we did, and a scant year after Space Penguin Ink opened its doors with me as its marketer and social media manager, the Cairn 2e Boxed Set Kickstarter campaigned closed with $226,975 against a $30,000 goal. Money in the bank.
Crowdfunding and Advertising by Dai Shugars.