Hi, I'm Dai. I make books.

I also design posters and advertisements, make digital games accessible to the visually impaired, manage crowdfunding projects, create brand identities and marketing plans, and very occassionally write things.

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Services

Layout / Design
Art Direction
Project Management
Crowdfunding
Brand Identity
PDF Remediation
Marketing / Social Media
+ consultation for all above
  
Selected Works

Date

2019
2019
2020
2020
2022
2022
2022
2022
2022
2022
2023
2023
2023
2023
2024
2024
2024
Project

The Demon Collective, Vol. 1
Magical Industrial Revolution
Libreté + Fleur Du Mall
Lorn Song of the Bachelor
ALIEN The Roleplaying Game
ARCventure Series
BX: A Cipher Universe
Gangs of Titan City
The Monster Overhaul
Old School Essentials
Eat the Reich
Moonlight on Roseville Beach
Social Media Management
Throne of Avarice
Cairn 2E Boxed Set
INEVITABLE
MOTHERSHIP 1E Deluxe Set

Client

GMDK
Skerples
GMDK
Exalted Funeral
Free League Publishing
Exalted Funeral
Dreamyard NYC
SoulMuppet Publishing
Skerples
Necrotic Gnome
Rowan, Rook, & Deckard
R. Rook Studio
Space Penguin Ink
SoulMuppet Publishing
Space Penguin Ink
SoulMuppet Publishing
Tuesday Knight Games

Work

Project Management
Crowdfunding
Project Management
Layout / Design
PDF Remediation
Layout / Design
Layout / Design
Layout / Design
Crowdfunding
PDF Remediation
PDF Remediation
Layout / Design
Marketing / Social Media
Layout / Design
Marketing / Social Media
Layout / Design
PDF Remediation

The Monster Overhaul
RESONANT

Half letter softcover, 44pp
Published by Space Penguin Ink
2024

In addition to handling the social media and marketing side of Space Penguin Ink, I’ve also been privy to designing some of their adventures. RESONANT by Amanda P. is a MOTHERSHIP module about corporate greed, private military atrocities, and experimentation on civilians. It’s heavy stuff, and I wanted the design to reflect that: it’s gritty, like the whole book’s been scoured with sandpaper. Text and art are crushed together and laid on top of each other, because there’s just no room to breathe. The only color in the module is in the covers and endpapers; once you’re inside, there’s nothing but shades of gray.

As a designer, I believe in balance and harmony. A loud design on the page must be balanced by simple, readable typography. RESONANT uses one typeface and one typeface only: Korolev, based on an anonymous typeface found in photos of the Red Square in communist Russia. It’s a typeface that designer Rian Hughes describes as “a ruler-and-compass sans with an engineered elegance.” Just the thing for a book about the horrors of dehumanization.

The heavy strokes under the headers and between the columns were similarly inspired by early 20th-century Russian design, and the isometric maps were similarly utilitarian, being designed after the style of exploded machine diagrams. The fact that their vertical entrances and exits line up perfectly helps portray them as actual places, devoid of the usual abstraction that most dungeons live in. RESONANT does not allow you to step away for even a moment. 

Fans of my work might see echoes of Libreté’s design here, the juxtaposition of a single sans-serif type with thick lines evoking columns and girders. The fact that both games take place in a mostly-abandoned world where innocent people are forced into increasingly small settlements and left to defend themselves against an overwhelming alien force is probably a coincidence.

Writing by Amanda P.
Illustrated by Tony Tran.
Editing by Yochai Gal, Sally Tamarkin, Evey Lockhart and Jarrett Crader.
Design by Dai Shugars.





©2024 Dai Shugars | DAI Design Works, LLC